BBVA Perú

The money flow~

Background

With the rebranding process that the BBVA brand underwent, many of the ATMS in Peru still had the old design. That is why, taking advantage of the fact that a change was going to happen, they decided to improve the transfer function to other banks.

Role

UX Designer

Background

4 Weeks

Tools

Sketch

Invision

Project Goals

Challenge #1

Disclose the information of the destination bank and the name of the person to whom the transfer is being made.

Challenge #2

Inform about the conditions of making a transfer through an ATM during the whole process.

Challenge #3

Apply BBVA's new design system to ATMs.

The process

WEEK 1

Define

  • Scope
  • Users

WEEK 1

Research & Synthesize

  • Test
  • Consumer Insights

WEEK 2

Ideate & Evaluate

  • User Flow

WEEK 2

Design

  • High-Fidelity Prototypes

Define

¿What is the problem?

This was the first project I have done for an ATM. The order came from Mexico and this one was adapted to Peruvian conditions. The objective was to improve the usability of the transfer process to other banks. While it is true that it is the same product, not in all countries applies the same legal situation or the same needs in users, but it will be adapted.

Define Users

Before conducting the test, we started to define which people we were going to test. We chose these 2 types of people who were between 23 and 45 years old:

  • People who had an account with BBVA and had made transfers.
  • People who had at some point used an ATM to make transfers.

Research & Synthesize

Test

A total of 8 tests were carried out in which the new ATM design system was first applied and the application from Mexico was adapted. Before testing, all Sketch screens were prototyped in Invision. In addition, the objectives were set and then the in-depth interview questions were asked.

Consumer Insights

Once the testing is complete, it is time to group the information based on the highlights. These were the most recurrent comments that users said about the screens.

Insights BBVA

Ideate & Evaluate

User Flow

Now that we know what changes we are going to resolve, we decided to carry out a User Flow in order to find out the different interaction routes that the user can go through and thus find out the different casuistry. In this way, we can achieve a better user experience in the interaction with our product.

USer Flow BBVA

Design

High-Fidelity Prototypes

In the testing, the happy path of the design was realised. But for the deliverable, with the help of the user flow, we made all the different casuistries that the product was going to have.

Caso principal BBVA
Caso secundario BBVACasos de error BBVA

Bringing it all together

In the end, after the testing process, all comments were taken into account. In addition, we realised that unlike how Mexico or Spain had done it, the requirements of the users were different. That's why working on the adaptation of a country is interesting because you realise that not all users go through the same steps.

Objective #1

Destination account information

In discussion with the development and legal team we managed to get them to put the name and bank of the person to whom they were going to send the money, as this would help the users a lot to know who they were going to send it to.

Destination BBVA

Objective #2

Are general conditions relevant?

While it is true that this part was more of a conversation with legal, within the testing part it was a screen that they didn't usually check, in fact they would hit next directly. For that reason we moved that screen to a tab within the transfer confirmation part.

General BBVA

Objective #3

New design system

Finally, this process was found with the previous BBVA design, which is why we proceeded to use the new components of the new design system.

Manu BBVA